almost subliminal advertising

12ci · Post by **12ci** » Tue Dec 14, 2010 8:04 pm

sort of...

<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/GR_vDq2iXJ4?fs ... ram><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/GR_vDq2iXJ4?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>

WeAintFoundShit · Post by **WeAintFoundShit** » Tue Dec 14, 2010 11:56 pm

That is fucking dope.

Vespalina · Post by **Vespalina** » Wed Dec 15, 2010 9:53 am

WeAintFoundShit wrote:That is fucking dope.

DITTO.

Zer0 · Post by **Zer0** » Wed Dec 15, 2010 10:37 am

Crap. It didn't work for me. Is it supposed to work for us watching it omn the computer>?

Post by **DerGolgo** » Wed Dec 15, 2010 12:10 pm

Technique wise, that is probably the most inspired form of visual artistry I've seen in ages. Fucking hell, that is dope. I'm surprised no-one thought of it before.

Slightly scary, but effin dope.

roadmissile · Post by **roadmissile** » Wed Dec 15, 2010 1:32 pm

Zer0 wrote:Crap. It didn't work for me. Is it supposed to work for us watching it omn the computer>?

Nope, unless your monitor has a built in flash bulb...

/RM

Zer0 · Post by **Zer0** » Wed Dec 15, 2010 1:47 pm

roadmissile wrote:
Zer0 wrote:Crap. It didn't work for me. Is it supposed to work for us watching it omn the computer>?
Nope, unless your monitor has a built in flash bulb...

/RM

I was thiunking to add "am I the only one who doesn't get it?"

Guess that's not necessary anymore.

But back to the main point. OK, that's cool/ingenius, whatever, but givemn the way it's presented, the only time they'll be able to use that technology is in a theater specially equipped with a goddam klieg flash. All that for what? "Dude, that was cool." And then what?

(Unless those sneaky Kraut bastards are trying to get into our heads and brainwash us into automatrons and march straight to the dealer and get the latest Motorrad.)

Post by **DerGolgo** » Wed Dec 15, 2010 2:04 pm

Zer0 wrote:(Unless those sneaky Kraut bastards are trying to get into our heads and brainwash us into automatrons and march straight to the dealer and get the latest Motorrad.)

Yeah, but overcoming the programming HD put into so many of you already is proving challenging.

rolly · Post by **rolly** » Wed Dec 15, 2010 2:10 pm

Thought the same thing, but an unscrupulous advertiser (as opposed to the scrupulous ones

) could surely find applications for it. You probably don't need the theatre or the darkness, a camera flash leaves leaves an afterimage even in broad daylight. This seems neat here because it's done like a magic trick but when you crash your motorcycle into a wall because some asshole covertly flashed you an ad for his strip joint you'll curse these clever fucks with your last breath.

Zer0 · Post by **Zer0** » Wed Dec 15, 2010 2:13 pm

DerGolgo wrote:
Zer0 wrote:(Unless those sneaky Kraut bastards are trying to get into our heads and brainwash us into automatrons and march straight to the dealer and get the latest Motorrad.)
Yeah, but overcoming the programming HD put into so many of you already is proving challenging.

Good point. No way can they reprogram North America from Screw it. Let's Ride to Fick es. Fahren wir Motorrad! So yeah, I guess the subliminal route is the best.

Post by **DerGolgo** » Wed Dec 15, 2010 2:39 pm

Zer0 wrote:But back to the main point. OK, that's cool/ingenius, whatever, but givemn the way it's presented, the only time they'll be able to use that technology is in a theater specially equipped with a goddam klieg flash.

$100 dollar photo flash.
A microcontroller with a receiver tuned to the hearing aid frequency to pick up an encoded signal in the soundtrack to trigger the flash.
Fold-flat cardboard and plastic enclosure with the logo cut out, reflective coating, can be made cheap.
All it has to do is throw bright light in one direction. Doesn't have to be all smooth and sophisticated like for fashion photography, just bright and short.
Fedex, with illustrated instructions as to how to place it in the theater. I've heard of more expensive promotion campaigns.

Prototypes made from off-the-shelf parts always look insanely complicated and expensive. Streamline that sucker. Have it knocked out by a factory in China, could come in at only a few hundred bucks, maybe less, per kit. If each one, used over the few months the thing still has novelty value, sells only a single Motorrad...
Not to mention that the brand awareness the media coverage and internet buzz over such a campaign would create will, compared to paid advertising, probably dwarf BMWs advertising budget.

The next step will be promotional campaigns by discotheques ("spot the secret code, get a drinks voucher!" or some shit) and speed-traps equipped with a similar gadget telling drivers to "Slow down." Eventually, someone will come up with a clever flash device that can produce a different message, electronically controlled, with each flash, and doesn't need a big cutout thing. Clever lenses and stuff. For a while, it will be popular at weddings. Eventually, only the paparazzi will use it, to somehow get the attention/a photogenic reaction out of a celebrity ("Hey, who set his flash to calling me a dirty slut?!?!").
When the technology becomes cheap enough, it will have a brief resurgence for amateur photographers, but that fad will taper out, until it becomes cheaper still and turns to standard equipment on some cheapo cameras and cellphone cameras.
Eventually, a children's toy and something you find on every corner in vice dens, strip clubs, red-light districts and, of course, Vegas.

It will fade into the background noise of the stuff that get's pumped into our heads directly, just one more annoying way of catching our attention and selling us shit. We will reminisce about the days when this was cool and impressive. You know, like bullet-time, birthday cards that play a tune, all that crap.

Zer0 · Post by **Zer0** » Wed Dec 15, 2010 3:45 pm

And anyway--Not so fast BMW marketing geek smartypantses.

Agents Smith and Jones were on that shit in MIB 10 years ago.

(Now to get one for me to flash in front of Mrs. Zer0: Your husband is a great man. He deserves many more motorcycles.

thrasherbill · Post by **thrasherbill** » Wed Dec 15, 2010 5:08 pm

Zer0 wrote:
(Now to get one for me to flash in front of Mrs. Zer0: Your husband is a great man. He deserves many more motorcycles.

Can I borrow that when you are done?

Zer0 · Post by **Zer0** » Thu Dec 16, 2010 8:51 am

thrasherbill wrote:
Zer0 wrote:
(Now to get one for me to flash in front of Mrs. Zer0: Your husband is a great man. He deserves many more motorcycles.
Can I borrow that when you are done?

Of course! We all deserve one of those, Billy.

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almost subliminal advertising

almost subliminal advertising